Coursework: Advertising Research

Much of this class covered the basics that my later work better shows, such as a proper SWOT analysis and how to effectively utilize resources like the Mintel database. We also covered practical use of Qualtrics, and performed analyses of existing advertisements.

Published by Rebekah Mullins

Biographies on profiles are difficult. Please either see my autobiography (publishing date: unknown) or strike up a chat. Good openers might be any of the following: writing, tennis, nature, cats, video games, UT Austin, Michael Schur television, activism, books, sourdough bread, etc.

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