Advertising

This is a summary of my portfolio. The full extent of my work is still being collected in the blog post section of this website. See also: awards, leadership.

NSAC Delegate for Account Planning

See the full “account” here to learn about my roles in research, analytics, strategy, InDesign, and pitching at the National Student Advertising Competition (NSAC) held by the American Advertising Federation (AAF). My UT elective capstone formed a complete agency and submitted outstanding work to the judges and our client, Wienerschnitzel.
Wienerschnitzel Presentation BookDownload

Advertising Campaign 1

Sample page from campaign book
Jane Winchester Jewelry Presentation BookDownload

Advertising Campaign 2

Sample two-page spread from campaign book
Groovy Automotive Presentation Book Part 1Download
Groovy Automotive Presentation Book Part 2Download

Brand Manifesto Video

For the notebook Field Notes, produced completely originally with my team

Digital Advertising

  • Sample custom duo filter
  • Sample logo
  • Sample custom text
  • Sample effects with original photography

Print Advertising

  • Sample brochure
  • Sample postcard
  • Sample flyer

Digital Artwork

I have experience in the entire Adobe Suite and enjoy working with my own photography. This piece was created in an hour as the cover to my journal on my adventures traveling through Mexico.

Newsletter Samples

While working as the Public Relations Officer for a residence hall system with ~13,000 students, I began a newsletter for events and more. This innovation was very well-received and is now a tradition. I created each of these and had 20 students working under me physically post and digitally distribute them.

Poster Samples

These posters reached the same vast audience of about 13,000 and were distributed by the same team of 20 students.

Texas Monthly Audience Development

I could find no way to summarize the months I spent at Texas Monthly and all that I learned, so please feel free to trawl through a ridiculously-specific journal.

  • Sample presentation
  • Snapshot during building a social media ad with SEO
  • Sample analytics datasheet

Complete 3D Video Game

Trailer for the capstone 3D video game I developed with my team: Railin’ Randy. See it all here!

Czech Cultural Analysis Report

  • Condensed presentation of a 4-part capstone essay covering primary research into the economics and cultural structure and history of Czechia. See the rest of it here.